Monday, March 9, 2020 8:30am - 12:00pm Pacific
Selling Your Services thru Stories
Arguments…rarely shift intuitions; it’s through stories that we revise our sense of what’s natural. [Stories are] ‘intuition pumps.
- Cynthia Burnham, New Yorker Magazine, March 27, 2017
The bottom line is that you will never inspire, teach, or sell as well with dry, boring facts alone – it is the story behind the data that creates connection, emotional response, and buying decisions.
Cynthia Burnham will teach us how to make data come alive through stories and the underlying concepts of storytelling – even in small segments – and how to positively-influence the decisions of our clients and potential clients by structuring information in a way they can hear and be intrigued by.
In this insightful and interactive presentation, you will learn:
- The neuroscientific basis for decision-making, and why the brain has a bias for stories
- How to recognize and use emotional hooks, micro-messages, and directed expressions to create mini-stories that link to emotions and create connection with clients
- Ways to structure discussions of past successes and make data feel like a story that make you more “real,” credible, and accessible to your potential clients
About the speaker
Cynthia Burnham, Master Corporate Executive Coach (MCEC), author of "The Charisma Edge," is a Wall Street dropout, a professional singer, a brain hobbyist, and a person who likes her work way too much to retire quite yet. In her corporate years, she learned that all the credentials in the world wouldn’t help you if you couldn’t make a powerful and compelling connection with the important people around you, and, since leaving her SVP job 15 years ago, has made it her business to help people get out of their own way and learn to own their best selves, while delivering business results.
Since then, she has helped hundreds of groups and thousands of people in a variety of industries, including Sony, Booz Allen Hamilton, Allianz Global Investors, Providence Health, UBS, Genentech, Illumina, AMN Healthcare, Pfizer, UCSD, and the RAND Corporation. Cynthia has been a featured speaker at symposiums, and is the author of “The Charisma Edge: A How-to Guide For Turning On Your Leadership Power.” A million years ago, she also earned an MBA from UCLA, and a BA in Creative Studies from UCSB.
She was recently designated one of Marshall Goldsmith’s MG100 Coaches.
Cindy has an explicit personal mission to help others become more powerful, confident, and aligned with who they are at their deepest, most authentic core, while delivering business results.
Learn more about Cynthia here: http://cynthiaburnham.com