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March Marathon - Pot of Gold
Skill-Building Day

March 11, 2019

Special Extended Meeting 9 am - 3:00 pm - Featuring "Speed-Topic" Presentations

You requested it and we're providing it! 

From the December 2018 Survey of skills desired, SDPCA has created a special agenda, featuring back-to-back presentations with members teaching diverse and much-needed business skills, strategies and tips of interest to coaches, interspersed with conversations, application of topics taught, plus networking opportunities. 

Special Extended Meeting 9 am - 3:00 pm
Bring Your Lunch! Beverages will be provided.

Being More Productive

Using auto-replacement as a time saver and other techy tips
... Milo Shapiro

Learn time and effort-saving tech tips to make you more efficient, clearer in communications, and less prone to errors.

In 2000, Milo left fifteen years in Information Technology to pursue his then-ten-year passion:  applying improvisation to business practices and development. His training program, “TEAMprovising,” creates team connectedness, improved communication and boosted innovation for I.T. engineers at Sempra Energy, processing clerks at Computer Science Corporation, and nurses at HealthSouth.

Get Organized! ... Heidrun Ziche

Being organized is key to your success! In this session you will learn how to get and keep things organized in your business. Imagine less stress, but higher productivity! Imagine lower cost, but higher quality work products! Imagine lower turnaround cost, but more loyal employees! Imagine you are not only efficient, but TOP!

Heidrun Ziche is an Executive Coach and the founder of Success Through Happiness, specializing in Leadership, Teams, Corporate Culture, and Corporate Wellness. Her expertise blends client relationship matters, project management, process optimization, planning, time management, decision-making, as well as team leading and motivation. She helps Effective Leaders become TOP Leaders in their industries!

How to Take Action on Today's Content
... Janina Goldberg

You’re gathering great content and strategies...straight from the experts. So how do you actually get THIS INFO, THESE IDEAS *INTO* your calendar so that you ACTUALLY work on it? Well, this depends on your relationship with your calendar and knowing optimal ways to schedule your tasks. With a simple exercise of personifying your calendar, it will become evident why you haven’t been as productive as you hoped and how to maximize the use of your calendar for optimal productivity and ease.

Janina Goldberg has been operating in her Zone of Genius her whole life in a variety of settings including 20+ years as Business Operations Support Manager at Pfizer and 7+ years as Mindset & Process Strategist and Accountability Coach. Janina easily identifies redundancies, gaps, efficiencies, streamlining for maximum ease in execution bringing a fresh perspective, which allows for planning and executing on a path of least resistance.

Using Voice and Video

Voice Improvement
... Joni Wilson

James Alburger (see next session) and Joni Wilson have partnered to open a one-stop shopping galleria for all things Voice: THE most important asset for success in video, on stage, and podium.

In this special presentation, Joni will introduce you to all the working parts of your voice, show you how to use them effectively, and share with you the secrets that the pro’s use to divert those unexpected voice-perils that pull you off course and weaken your presentation.

Joni Wilson is one of the world’s foremost voice experts and 4-times best selling author. Her books have sold worldwide and been translated in both Arabic and Korean. She is the creator of the 3-Dimensional Voice® Training System, THE cutting-edge voice method that is life-changing to speakers, business professionals and singers.

Voice Performance
... James Alburger

James Alburger and Joni Wilson (see previous) have partnered to open a one-stop shopping galleria for all things Voice: THE most important asset for success in video, on stage, and podium.

In this special presentation, James will guide you through his unique and effective process that has helped thousands of his clients turn their voice into a successful money-making career. He will also share his best exercises and voice tricks. (James was a magician in his early days and you never know what he is going to pull out of his hat!)

James Alburger helps people tell their stories. Following a 25-year career with NBC, and receiving 11 Emmy Awards, James moved into the world of voiceover and coaching. He combines his expertise as a professional voice actor, coach, sound designer, audio producer and television director to help bring out the best performance possible, on stage or in front of the camera

How to Turn Video Content into Paying Clients
... Carson Cooper

As a coach or entrepreneur, you may dread the details in creating effective video content and this may be keeping you from growing your business. This short training will give you tips to get started and how to show your expertise on camera so you can attract your ideal client. People want to hear from you and the San Diego Professional Coaches Alliance wants to help. Carson will also be presenting an opportunity to partner with SDPCA to help you get seen and heard while providing expert content all coaches need!

Carson Cooper is Founder and COO of Genius Unlocked Coaching Institute. He has over 9 years of experience as a coach, trainer, mentor, and mediator. Carson has done thousands of coaching sessions and mediations maximizing people’s strengths to operate in their true genius. Carson transforms your mindset and your relationships with yourself and others.


Marketing Your Message

Monetize Your Message
... Patti Keating

Discover the exact steps I teach my clients to create a profitable purpose-driven
coaching business. Uncover Your Value and Create Your Message That Sells.

Patti Keating is passionate about empowering purpose-driven entrepreneurs to create freedom in their lives and the lives of those they reach, by creating programs that change lives. She mentors purpose-driven entrepreneurs who are growing a business or transitioning from corporate, to uncover their value, get in front of their ideal clients, and create a program that sells.

How to Create Your Marketing Materials
... Sheryl Roush

How effective are your promotional materials? Need fresh ideas for designing your flyers, business cards, ads?  Discover proven tips to increase the response from any printed promotion you do.

Sheryl Roush has 40 years of graphic design and marketing experience, including the owner of five graphic design studios, and has published five books on the topic, including Solid Gold Newsletter Design, which was a course book at the University of Ottawa. Her designs have won international design awards.

How to Design, Market and Conduct Small Workshops ... Tom Teague, PhD

Many successful coaches and consultants lead small live event workshops, either virtually on Zoom (see below) or in-person. You demonstrate your expertise in a way that solves an immediate problem, desire, or need for your prospective clients, and leads some of them to a desire to work more closely with you in your longer-term service packages. Learn how you can design, market, and conduct small workshops to enhance your business success.

Dr. Tom Teague is the creator of the Build Your Online Business in a Weekend workshop where he teaches heart-centered, service-based entrepreneurs - coaches, consultants, authors, speakers, trainers, and professional service providers.  to plan, design, and build their online business platforms (websites, blogs, marketing sequences, online sales, and online content delivery) in just 4 days!

Enrolling & Using Technology

The Art & Science of Effortless Enrollment 
... Peter Scott IV

How To Enroll High Ticket Coaching Clients Ethically

How to sell your coaching in a one on one conversation that feels respectful and natural without manipulative closing techniques so that you confidently enroll 40%-60% of the prospects you speak to

Peter Scott IV is the Founder of the Fearless Coach Academy and Author of the #1 Bestselling book, “The Fearless Mindset”. Through his business coaching as well as his international retreats, Peter helps Coaches & Consultants earn their first $100K and beyond, without selling their friends and family, even if no one has heard of them before.

Using Zoom for your Coaching and Consulting Business ... Tom Teague, PhD provides an easy-to-use, affordable tool you can use to conduct and record live meetings with your clients and prospective clients using only your computer and the Internet. You can record social media or training videos, audiobooks, podcasts, and meetings with yourself, one other individual, or with a group of people. You can host and record group meetings, group training events like webinars, and group coaching sessions.  In addition to sharing ideas on how to use Zoom in your business, this session will cover the basics on how to use Zoom – set up, recording, screen sharing, participant management and chat.

Tom Teague has been using Skype since 2002, and has been using Zoom multiple times a week since 2015. In 2016, he produced the HEAL Summit.  The HEAL Summit was was a week-long series of live events consisting of recorded interviews (Zoom) with live Q&A (WebinarJam) for 17 holistic entrepreneurs and leaders from around the world for over 200 subscribers.

How to Create and Register #Hashtags You Own
... Sheryl Roush

You see #hashtags everywhere… across social media platforms… and cool tags designed for events you attend…. Who creates those?  And how can you get your own?  They’re easy, and they’re FREE…! Learn how to use them to promote your searchability!

#SherylRoush has created #SanDiegoCoaches and #SDPCA for our association… and owns a dozen of her own #hashtags, which are “track-able” across the social media platforms.

Meeting Time, Location, and Parking

Members and First time guests attend FREE!

8:30 am - 9:00 am - Networking
9:00 am - 9:30 am - Welcome & Introductions
9:30 am - 12 Noon - Meeting 
12:00 pm - Adjourn


DeVry University, Mission Valley
2nd Floor Atrium, Becker Meeting Room #204
2655 Camino Del Rio North
San Diego, CA 92108

First Time Guests Attend FREE!

Guests, please register online now, or in person at the meeting.

Looking Ahead

Turn Your Slides into a Slook™ (Book)

April 8, 2019 - Rebecca Morgan 

As a coach and/or consultant, you give presentations full of valuable information. You’ve got well-designed, informative, easy-to-read slides. They are so good that audiences ask for them every time you speak. You don’t mind sharing some of them, but you know audience members would get much more value if they had what you said when you shared the slide, along with links to research papers, assessments, and others’ relevant articles. They would get even more value if they had places to write their thoughts during your presentation, and even better if they had assessments that would help them understand the material better.

You need to turn your slides into a book — you need to create a Slook™

**Bring a print out (can be multiple slides per page) of your most popular talk’s slides to get others’ opinion on if they are ready to become a slook.

Session Outcomes/Benefits include:
  • You’ll determine which popular presentation has the best potential for a slook
  • You’ll learn if your slides are ready to be turned into a slook
  • You’ll understand the basics of turning your slides into a slook

Rebecca Morgan

Rebecca Morgan is an international speaker, trainer, consultant and bestselling author of 27 books, two of which have sold over 250,000 each and are translated into 9 languages. These have landed her on Oprah, 60 Minutes, NPR,, the Wall Street Journal and international media. Budget Rent-a-Car purchased 50,000 of one title.

Rebecca has invented an innovative way to combine your memorable slides with the content of your presentation into a product she calls a slook™ (slides into book) that every member of your audience — and beyond — will yearn to own.

Previous Meeting Summaries

Coaches: Self-Employed or Employee?

Dramatic Changes to How Coaches Get Hired in California
Monday February 11, 2019

Imagine that you’ve just received a career-defining offer to join a high profile coaching team in another State. You will get to work virtually, or be paid to travel to big companies to work. It will take your career to the next level, seal your reputation, and it pays very well! They flatter you by telling how honored they’d be if you will join them. Needless to say, you are thrilled UNTIL ... you realize you CAN’T do it. They don’t know that California just changed its 1099 laws. If they want you to join their consulting or coaching business, they’ll have to make you a full- or part-time employee in their company. They aren’t prepared for the cost of that. Here’s a list of vital questions to start from:

  • Does it matter that the rules in other states may be different?
  • Does this ONLY affect California Coaches and Consultants?
  • Can you hedge your bets that the State of California won’t notice when you file your taxes?
  • Is there any way around this? Could the company “payroll” you and pass off the responsibility to employ so they enjoy your services? If a staffing agency can become your “Employer of Record,” who will cover that extra administrative cost?
  • Does this apply to your entire customer base? Or can you realistically toggle your career between Employee and 1099?
This program is a MUST ATTEND event for all coaches and consultants.

This significant change in the law will become a bigger topic in coming months and the years to come. You need to be prepared! Be the first to understand it and find new ways to adapt and protect your career and income.

Session Outcomes/Benefits include:
  • Empowering YOU to understand the changes in labor law and manage their future contracts wisely
  • Help California consultants and coaches to make a smooth and calm transition during the inevitable media buzz that will ensue
  • Explore what to say to groups outside of California when they are making you offers to coach for their clients on a 1099

 Coach Timi Gleason

Timi is a member of three coaching teams (one in Texas, one in Northern California and the other in San Diego). In the last 60 days of 2018, her project managers have converted her over to employee status after they gave all their California coaches a choice: do the W-4 paperwork or opt out and stop coaching for us. Timi started her coaching and consulting career in 1994. Off  and   on Timi has directly contracted and at other times been “payrolled” coach or executive through a staffing company. However, since 2011, Timi has only worked on 1099 status. Timi just lost access to two years of a five-year contract because the contract holder “didn’t want the administrative headache of hiring his coaching team as employees.” SDPCA’s 2020 Club Mastermind is Timi’s pro-bono contribution to a group of member coaches who are systematically transforming their lives and careers between the dates of July 1, 2017 - June 30, 2020.  Read more about Coach Timi Gleason...

Jennifer P. Suberlak, Esq., Associate

Jennifer is an associate with Pettit Kohn Ingrassia Lutz & Dolin. Her practice focuses on employment and labor counseling and litigation. Jennifer helps employers manage the day-to-day issues arising in the employment context, craft and implement policies and procedures to ensure compliance, and navigate the litigation process. She is currently sorting out and defending various law suits arising from the California Supreme Court’s 2018 decision to crack down on how companies assign 1099 and employee status. There have not been many court decisions or precedents decided over the changes yet, and are causing panic and confusion for many Californians. Jennifer earned her law degree at the University of California Los Angeles School of Law in 2013. Prior to law school, Jennifer attended UCLA, graduating summa cum laude, where she earned her Bachelor of Art’s degree in Anthropology. While attending law school, Jennifer was the Chief Managing Editor of Women’s Law Journal.

SDPCA Members - watch this meeting recording

Non-members - Join SDPCA to get access 

Empowered Price-Design
for Coaching Services

Post-Meeting Workshop
Monday, February 11, 2019
1:00-2:30 pm

Raise your prices to empower your clients AND
fill your bank accounts by rewiring your brain

Every second coach makes less than $50 000 revenue per year.

Every second coach goes out of business before the end of his third year in business because it is not sustainable.

Sylvia Becker-Hill is committed to change that. Because she knows that for every coach who goes out of business there are thousands of people world-wide whose goals stay unreached and whose dreams stay unfulfilled.

One huge difficulty for most coaches is to get their “head around pricing.”

If you are one of them or simply want to raise your prices, this workshop is for you!

Learn how to design your prices so they empower your clients AND fill your bank accounts.


Workshop Outcomes/Benefits include:

  • Get the transformation and information you need to raise your prices on the spot
  • Learn the “3C-Blueprint” for a sustainable coaching practice
  • Be inspired and empowered by a pricing philosophy that is in integrity with your values, goals AND clients benefit

SDPCA Members attend free. 

Non-members who are SDPCA First Time Guests:      Workshop Only $30.  

Repeat Guest Non-members:     Meeting only $30. Workshop only $30.  Meeting + Workshop: $50

Sylvia Becker-Hill, PCC, MA Phil, Dipl. Verw.W.

Sylvia was the first German Professional Certified Coach (PCC) of the International Coach Federation (ICF) in 2002, and was the founder of the ICF-Germany Chapter. She has run a successful coaching practice since 1997 serving executives from different industries around the world as a pioneer in telephone coaching. All while moving with her husband and two sons from Germany to Michigan in 2006, and again in 2013 to California, reinventing her- self, her business and brand multiple times. She is a past ICF-Germany Chapter President, ran her own coaching training school for seven years and was an official ICF mentor-coach for three years in Michigan. One of her graduates is the President of ICF-Germany. Sylvia

is called a “matriarch of the coaching industry” with countless publications in coaching best- sellers and industry magazines. Sylvia has presented six times at ICF conferences around the world. She is an adjunct faculty member of a Swiss business school teaching remote coaching. She received in 2014 the ICF-Midwest Leadership Award for her immense contributions to the coaching industry. Additionally, her articles have been published in “Choice” magazine, the largest international coaching magazine.

Read more about Sylvia Becker-Hill ...

SDPCA Members - Watch the workshop recording

Non-members - Join SDPCA to get access 

Intuitive Approach to Goal Setting

January 14, 2019

Would you like to stop creating goals from your ego, where you are coming from a place of not
feeling good enough, or setting goals, that deep down, you feel are not obtainable?

Are you tired of feeling the need to be in constant “action, action, action!” in order for you to hit your goals?

In reality, when goals are set from your ego you are not aligned with your authentic self and you find yourself comparing your success to others. The Genius Unlocked Coaching Institute’s approach uses your intuition to have your goals stop coming from your conscious mind and start coming from your unconscious mind so that you can be in alignment with your authentic self, be more committed to your goals, and truly manifest the life and business you desire.

This workshop combines the structured process of Neuro Linguistic Programing (NLP) and professional coaching methodologies with energy work, hypnotherapy, and meditation to give you a different perspective on goal setting. We guide you through visualizations to tap into your
intuition and create goals from your own unique internal representation system. This allows you to live in flow, attract what you want easily and effortlessly and be so aligned with your goals that you can’t not make them happen!

Session Outcomes/Benefits include:

  • A new and unique way to experience goal setting and enhance the way you represent your goals that is more than just a vision board.
  • Two tools for you and your clients to self-access your internal representation system
    and your alignment with your goals.
  • A strategy for grounding and being present; creating a new mindset around goal setting
    and shifting your  momentum towards the life and business you desire.

Jenn Beninger and Carson Cooper

Carson Cooper and Jenn Beninger are the founders of Genius Unlocked Coaching Institute and they have each coached over 2,500 hours, transforming hundreds of clients’lives. Carson constantly strives to achieve mastery in coaching and creatively using his intuition, which has allowed him to work with and develop influential leaders in business, academics and government agencies. He has taught coaching and leadership skills in the United States, Europe and Africa, transforming participants’ mindset.

“Achieving Mastery” is one of Jenn’s core values and it has been at the center of her education and training through working with Fortune 500 companies, holding executive positions in the coaching industry, developing coaching curriculum, teaching business development skills and running transformational leadership events.

Through their understanding of intuition, communication skills and mindset work Carson and Jenn are able to make their clients feel deeply seen, heard, and understood; which allows them to breakthrough the shame, guilt, and fear from negative life experiences, so that they can live a life of courage, love and joy.

How and Why Coaches Should Use LinkedIn to Get Clients

Monday, December 10, 2018

There are many types of coaches: life, executive, career, health coaches and more. The topics coaches cover with clients may be different, but the one thing they all have in common is the fact that most of their clients are professionals. Whether it’s a business owner, HR director, sales manager, teacher, social media project manager, etc., most of the men and women looking to hire a coach are employed, have money, and for this reason the sales cycle is shorter. They understand the importance of professional development, and most likely they are on LinkedIn - the number one online business directory. 

During this lively, interactive presentation, you’ll get the why’s and the how’s of using LinkedIn to turn warm leads into hot new coaching clients. Yes, there is a process to LinkedIn, and it doesn’t take 2 hours a day – how about 30 minutes weekly? You’ll learn who your connections know that may be your perfect client fit. As an example, you’ll witness how you can use LinkedIn’s powerful search tool to find school alum prospects that live in your area in a matter of minutes.

Discover ways to build trust, gain credibility, and generate good will. An especially important segment of the presentation, is the “Do’s and Don’ts” aka LinkedIn etiquette. Rick’s 90-minute LinkedIn primer will open your eyes to what LinkedIn is all about and how, with this knowledge, you can set yourself apart from coaches that haven’t learned the magic behind LinkedIn's curtain.

Session Outcomes/Benefits include:
  • Understand the mindset and GET the big picture of how LinkedIn works for you to build your coaching practice.
  • Learn the three critical success factors you need to thrive, on LinkedIn – profile, network and activities.
  • Get an inner circle secret of how Rick generated 24 referrals in 2 hours – and how you can too.

Rick Itzkowich, aka “Rick I - The LinkedIn Guy!”

Rick Itzkowich (pronounced It’s-ko-witch) is a Vistage Chair and founder of 501 Connections, Inc., a San Diego-based business, networking, and referrals coaching company. Rick is a genuine people connector. He helps people bridge the gap between the two worlds of face-to-face and online networking. As an official member of the prestigious Forbes Coaches Council and successful entrepreneur, Rick coaches, writes and creates turnkey products that meet today’s demand for tools to increase profits through referrals. His products QuoteActions, Link Power Now and Rock-IT! Referrals have generated millions of dollars in revenue for businesses worldwide. His book The Referral Playbook: How to Increase Sales with Proven Networking Strategies is on Amazon. He presents to a diverse group of sales, networking and professional organizations, and is a regular SCORE® speaker. Internationally his YIKES! LinkedIn Workshop earned the Best Speaker Award in Dubai. Rick's entertaining and lively presentation has shared how to turn warm leads into hot sales to hundreds of professionals.  

For more information: visit and 

Transform Your Website into an Online Business Platform

Monday, November 12, 2018

A visitor to your website can be expected to stay about 8 seconds, unless…
You capture their attention to entice them stay a little longer and learn a little more.

Then you have 1-2 minutes of their attention before they leave, unless…
they engage with you, so that you can follow up with them and engage them in a longer conversation.

Many traditional websites are passive. People might read the free content offered, but often don’t, because… well, because people are busy. Even if they take the time to read the free content, they may not engage with you. As a result, the traditional approach to websites may not be driving the results you desire. You need a more comprehensive “platform” to broaden your reach and increase your impact.

Tom Teague, our own online business platform architect, will show you how to transform your website into an online business platform. He is an expert in the new state-of-the-art Kajabi-based website design, which includes public content, blog, marketing pages, email campaigns, sales pages, private content sites and much more. Tom will demonstrate the transformation of the new SDPCA website, and show us our new Coach Finder platform. Every SDPCA member in good standing will have their own personal web page which is searchable by both category and text search. A dynamic site, platform and approach, each Coach Profile page may now contain a wide variety of rich, well-formatted content including text, images, video and external links to your own website and your own free offers.

Session Outcomes/Benefits include:

  • Broaden your reach and increase your impact by creating an integrated online business platform
  • Learn how to transform your existing website into an online business platform
  • Create your best Coach Finder profile for the new SDPCA site

SDPCA Members: watch the replay here.

Non-members - Join SDPCA to get access 

Tom Teague, PhD
President, Choice Digital Strategies
Online Business Platform Architect
Certified High Performance Coach™
SDPCA’s VP Communications

Tom applies his 30+ years of experience designing and building software systems for large organizations like Exxon and NASA to work with coaches, consultants, authors, speakers, trainers, and professional service providers to broaden their reach, increase their impact, and improve their revenues using online business platforms. After investing tens of thousands of dollars – and thousands of hours – in “Internet Marketing Grad School” and meeting hundreds of small business owners frustrated with “tech issues” over the last five years, Tom realized that many of us are struggling in learning how to apply online technologies, because there are an overwhelming number of available technology choices. It’s like trying to piece together a puzzle without a box top picture. He saw a need to teach an organized, agile approach that aligns your platform with your business strategies so that you only create the minimum tech you need to support your business strategy. Tom created the six-step Agile Business Success System to help clients manage the complexity and get their online business platform up and operating quickly! Using the Agile Business Success approach, Tom consults, coaches, and teaches the skills you need to finally get your online business platform operational and working for you!

Visit for more information

Monday, October 8, 2018 – Fall In Love With Your Business – Celebrating Autumn Abundance

Ready, Set, COACH! Who is your ideal client? What do they need? What are they saying? What keeps them awake at night? What benefits might they receive as a result of working with you? Choosing a niche or target audience doesn’t limit you to only working with certain kinds of clients on certain topics, it’s […]


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