Meetings & Workshops

Sharpen your skills! Connect with your community!

Members attend all events for FREE.
First-time guests attend monthly meeting FREE!

Next Virtual Live Event

SDPCA Monthly Meeting

Monday, September 14, 2020 8:30 am - 12 Noon

Uplevel Your Home

for Increased Success

Have You Considered How Your Home Impacts Your Success?
And if you work from home, the impact that can have on your business!
Did you know your home or office could be locked to money and/or health and love?

Join Siobhán Wilcox to explore the art of Feng Shui & Home Harmonizing.  Few consider how their environment impacts success.  And now we are all working from home, this is more essential than ever before. 

After 25 years of helping people uplevel, Siobhán is clear our homes play a key role in our Success.  Discover how to create a solid foundation to build true balance.

In this highly interactive and thought-provoking presentation, you will learn practical ways to:
  • Uplevel Your Home’s Positive Energy,
  • Enhance Your Home Office Prosperity Mojo.
  • Learn How To Unblock Stagnant Energy.

Home Healer, Best-Selling Author and Intuitive Coach, Siobhán Wilcox offers over 25 years of expertise as a Stress Management Consultant, Home Harmonizer and Intuitive Coach. She has designed and implemented training for thousands of people, working with large corporations such as the Bank of Ireland, as well as many non-profit organizations. 

As a motivational speaker and coach, Siobhán is passionate about serving fellow coaches, supporting them with tools, strategies and proven means to uplevel their homes and practices.

Siobhán brings a wealth of knowledge to the table alongside her natural born abilities. She is a bestselling author, inspirational speaker, accredited trainer and has been regularly interviewed for TV, radio and print.

Members and First Time Guests are Free!  Non-Members $30
First Time Guests - Register Free! Members & Repeat Guests Register

Looking Ahead

Schedule of SDPCA Live Virtual Events
Mark the Dates/Times on Your Calendar   


Monday September 28, 2020 - 9:00-10:30 am LIVE WORKSHOP
Podcasting for Coaches, Consultants, and Entrepreneurs. Or, Everything You Need To Know & Why
... Howard Fox


Tuesday October 6, 2020  4:00-5:00 pm PT - NETWORKING HAPPY HOUR
For SDPCA Members Only - Hosted by Laura Diaz, BCC - SDPCA VP Meetings


Monday, October 12, 2020 8:30 - 12:00 Noon PT - SDPCA Monthly Meeting
Black Lives Matter ... Valda Ford


Monday, September 28, 2020, 9:00 am - 10:30 pm PT

Podcasting for Coaches, Consultants and Entrepreneurs

Everything You Need to Know and Why

According to the folks from Podcast Insights, there are over 1 Million Podcasts. There are over 2 Million Podcasts registered by Google. Not exactly a competitive landscape compared to over 600 million blogs.

Truth -be-told, podcasts are the perfect medium to create content around a topic that you are an expert in, and passionate about.  Podcasting is the perfect medium to grow/expand your credibility, and create a following.

The barriers to entry to podcasting are minimal – In fact, you can literally get started today. The question you need to ask is, should you.

Here’s a sample of a few of topics we’ll cover: 

● Choosing a topic & name
● Show and episode format
● Cover art creation
● Intro & outro music
● Equipment selection
● Audio recording & editing
● Podcast Platforms
● Promotion tips
● Podcasting as a Revenue Stream
● Affiliates & Marketing

In this interactive virtual session, you will learn:

  • Whether podcasting should be a tactic in their overall marketing strategy.
  • Several “best next moves” that they can take.
  • Insights into the content, show and episode format that they can pursue.

Howard Fox, MA, ICF-ACC, is an executive coach who specializes in coaching executives, high potentials and teams facing new challenges and environments. He is also a Career Development and Career Transition Coach for Lee Hecht Harrison

His clients discover how to develop their leadership competencies, relationship and communication skills, manage abrasive behavior, and conflict management skills, to become the leaders everyone looks up to.
Howard uses his consulting and technical background to coach and advise business owners, teams, and individuals on how to use LinkedIn to grow their brand and network, create content, generate business leads, and become confident users of the LinkedIn platform.

Howard produces and co-hosts the SuccessInSight Podcast. Now in its second year, Success InSight Podcast has already surpassed the 150-episode mark. Howard’s show is sought after by publicists throughout the US & Canada, for their clients. He also authored the book, Your Path to Business Success.

Learn more at:  & 


Members - Join us for our monthly networking
and member conversations

SDPCA members gather to meet each other, network, and share conversations with your peers on topics that matter to you.

October 6, 2020 at 4:00 pm PT


Previous Meeting Summaries


Wednesday, August 26, 2020, 12-00-1:30 pm

The ART + SCIENCE of Coaching

"Every master starts off in beginners' mind.
And, those who grow as masters stay in beginners' mind the whole of their lives."

Understanding the fundamentals of coaching and how to use the ICF competencies is the launching point for mastery. Once you integrate your understanding, you then have the freedom to dance in your coaching conversations; supporting your clients to explore transformational places.

There is an Art+Science to the core competencies. They create a container to a coaching conversation that allows for the client to develop self-awareness.

In this highly interactive and thought-provoking presentation, you will learn how to:

  • Link the old ICF Competencies to the Updated Competencies.
    • Deepen your understanding of the neuroscience of the competencies.
    • Understand the science of the coaching container with agreement setting, building trust, coaching presence, listening actively, evoking awareness, and facilitating growth.
    • Explore the art of listening deeply to support client awareness and insights.

Lyssa will do a 30-minute coaching demonstration utilizing and marking the behaviors and competencies that you see in the coaching, followed by a detailed debrief and be able to pick her mind to her choice points. Make your own connection between the questions and the competencies.
She will provide a Coaching Competency Worksheet.

Lyssa deHart, LICSW, MCC, author of StoryJacking: Change Your Dialogue, Transform Your Life, is a Leadership Confidence and Whole Life Coach. Lyssa works with confidence challenged high achievers who are ready to rewrite the internal narratives that slow them down. Her clients include executives, senior leadership, and managers at organizations such as Amazon, Boeing, Microsoft, the US Military, as well as with creative writers, actors, and artists.
Lyssa is also an ICF Certified Mentor Coach and course leader with an international coaching school. She uses her understanding of the ICF Core Competencies, combined with her knowledge of Neuroscience, to work with Professional Coaches.

EARN 1.5 Core Competencies CCEU FOR ATTENDING this Virtual Workshop 

Members Watch Replay Now! Get Access to Watch Lyssa's Presentation - Join SDPCA!


Monday, August 17, 2020 10:00 - 11:30 am

Master Your Virtual Image to Shine like a Superstar -  
5 Tips for Coaches

How can you take your image from good to great in our virtual world? 
Is it possible for your voice to be heard amidst the digital noise? 
What can you do to help your inner star shine online?

Whether you're conducting, attending, or participating in online meetings, this information will increase your confidence, credibility, and connection in every virtual scenario. In her humorous, zany style, Rebecca delivers a tech-packed engaging session featuring her proven 5-point image: Framing; Lighting; Camera; Audio; and Testing. 

Audience members will learn how to use and apply:

  • Framing and staging techniques that get noticed
  • Lighting strategies that flatter your face
  • Microphone choices that support your voice and presentation style
  • How to help your camera do its best to make you look good
  • Pointers on protecting your image when the unexpected happens

Includes attendee workbook and recommended product sheet.

In this informative and interactive webinar you will learn:

  • Increased confidence and credibility with your virtual audiences
  • Enhanced professionalism in your broadcasting image
  • Improved quality sound and lighting for your virtual sessions

Rebecca Murray is the President of Skagit Media Marketing, Inc., an image consulting and production company, located in Mount Vernon, Washington. She has directed and produced hundreds of videos for clients across the country. Rebecca also teaches video production courses for business owners and entrepreneurs.

In response to COVID 19, Rebecca transferred her knowledge into a 60-minute webinar packed with core image enhancement principles to help people improve their virtual meeting experiences. She is a Certified Virtual Presenter.

"Master Your Virtual Image" training has helped communicators and leaders around the globe learn skills to define and refine how they appear online.

For more information visit:  and 

Members Watch Replay Now!
Get Access to Watch Rebecca's presentation - Join SDPCA!

Monday August 10, 2020 SDPCA Meeting

Coaches Thrive

Business Essentials for a Thriving Coaching Career

Christopher McAuliffe shares simple structures to support your coaching business in good times and in bad times, at the beginning of your career and in your prime. In this interactive talk, attendees will explore strategies to keep their business thriving at whatever level they choose.

This presentation will provide a basic framework for coaches in business for themselves.   

Christopher is a compelling and engaging speaker and creates an experience you will NOT want to miss!

In this highly interactive and thought-provoking presentation, you will get structures for:

  • Sale cycles
  • Follow up strategies
  • Being-based approach to business success

Christopher McAuliffe, MCC is the CEO and Founder of Accomplishment Coaching and holds the Master Certified Coach credential through the International Coach Federation. A professional coach since 1996, Christopher has produced unprecedented breakthrough results with a wide spectrum of clients across the country. Christopher has a passionate commitment to the development of coaching as an honorable and honored profession.        

NOTE: No Recording Will Be Made Available for This Presentation, so Please Attend LIVE!        

Members - Read Sumary Notes Now! Get Access to the Summary Notes - Join SDPCA Now!

Monday August 10, 2020 - Afternoon Workshop

Transform Your Selling

Networking is the Number One way coaches and service providers find new customers, yet most of them struggle with this critical skill.

During this hands-on interactive session, you will:

  • Learn the Top Three Reasons most people fail at networking and how to fix them
  • How to Connect in 3 Minutes or less with the Right People
  • Practice during the session
  • Discover the 7 Simple Sales Steps

Jack Rand, Strategic Business Coach, Author, Speaker

For over 30 years, Jack has developed transformational selling systems for self-employed service providers that have generated millions of dollars in new revenue. His clients have tripled their sales in 90 days or less by connecting with the right people and he’s helped develop several multi-million-dollar businesses along the way.

His Programs are interactive, hands-on experiences that lead you step-by-step through each process to achieve the results you really want.

His book, Secrets of a Strategic Business Coach, 10 Strategies to Build Your Business Faster! For more information check out his website:

Members Watch Replay Now! Get Access to Watch Jack's Presentation - Join SDPCA Now!


Thursday, August 6, 2020 at 10:30 am - 12:00 pm PT

The 7 Strategies to Attract More Clients and Hit 6 or 7 Figures in 2020!

What if someone told you that selling 6 or 7 figures in your business this year was still possible in spite of these uncertain times?  

Whether you want to grow your first multi 6-figure business or you are ready to create multi-millions, this interactive program will reveal 7 strategies to so you can increase your sales with less effort and less stress – without compromising your ethics or values!

This interactive and engaging presentation will help you:

  • Learn how to attract more of your IDEAL clients…even during UNCERTAIN TIMES
  • Let go of the fear and negative stories that are surrounding ALL of us RIGHT NOW
  • Discover the power of creating a clear sales plan to reach your SALES STRETCH GOALS
  • Break your sales goals into ACHIEVABLE STEPS
  • Release limiting beliefs you didn’t even know you HAVE about selling in the NEW NORMAL
  • And MUCH MORE!

If you're tired of getting the same results or frustrated by tactics or strategies that haven't worked - this session is for you!  Keep your integrity, lower your stress and scale your business with grace!

You will be inspired to take action immediately–so you can begin to increase your sales NOW!

Ursula Mentjes is not a guru that talks about what you should be doing - she has been in the trenches and learned everything about growing businesses by actually doing it. Her approach is different, refreshing and highly effective. If a farm girl from Minnesota can do it, so can you!

Do You Believe Your Business Has A Next Level?

I believe all entrepreneurs & business owners have been called to share their gifts with the world! I believe that limiting beliefs or fear of selling can stunt business growth and the full potential of the vision you have for your business.  I believe that MY gift is to create a safe and supportive environment to help bring clarity to the most direct route to success, identify & remove blocks through sharing what I've learned over the past 14 years that has helped hundreds of business owners break ceilings, reach new heights and multiple the impact of their dreams. 

Four-time Bestselling Author, Award winning Entrepreneur and Sales Expert--Ursula Mentjes--will transform the way you think about selling so you can reach your goals with less anxiety and less effort! The Founder of Sales Coach Now as well as an inspirational speaker, author of Selling with Intention, Selling with Synchronicity, One Great Goal and The Belief Zone, Ursula specializes in Neuro-Linguistic Programming to help clients double and triple their sales FAST. 

She has shared the stage with bestselling author Loral Langemeier, Les Brown, Tom Antion, Lisa Nichols, Giuliana Rancic and many others!  Her clients include Aflac, Ebenezer, Keller Williams, Fairview Hospitals, New York Life, Paychex and more!  She holds a B.A. in Psychology and Communication, an M.S. in Counseling Psychology and is an NLP Certified Coach through the NLP Institute of California.

For more information visit:

Members Watch The Replay Now! Get Access to Watch Ursula's Presentation - Join SDPCA Now!


Wednesday, July 29, 2020 11:00 am - 12:30 pm

Grow Your Business Faster with Affiliate Partners

Every business needs to engage in marketing activities to generate leads. One form of marketing that is familiar to most businesses is to make or receive warm introductions to and from other people and businesses that you know and trust.

What if you were actively working with people who could introduce you to new qualified leads for your business from their audience, and promote your offers to their audience either with you or on your behalf, and in return you share a portion of the sales proceeds with them for the referral.

And, what if you do the same for them in return for a portion of their sales proceeds?

Everyone wins - the partner receiving the referrals,
the partner making the referrals,
and their mutual clients.

These win-win-win affiliate referral relationships are called affiliate relationships or Joint Ventures, and the business owners who are collaborating are often referred to as joint venture partners or affiliate partners.

In this highly interactive presentation, you will get structures for:

  • How to set up joint venture relationships to help grow and scale your business
  • How to craft your joint venture invitation offer to potential JV partners
  • Specific steps you can take to become “JV ready”

Tom Teague, PhD, is an online business success coach, with over 30 years of experience building information systems for large organizations like Exxon and NASA. He currently serves as President of the San Diego Professional Coaches Alliance. Tom’s mission is to work with coaches, consultants, authors, and speakers to achieve online success faster. He does this by helping his clients design and build engaging, interactive online business systems. These online platforms enable Tom’s clients to grow their businesses faster using online technologies and through that serve their mission to have a greater positive impact in the world.

For more information, visit

Members Watch The Replay Now!
Get Access to Watch Tom's Presentation - Join SDPCA Now!

July 13, 2020 Morning Meeting

Write Your Book in a Flash:
Overcoming 9 Barriers to Writing a Book,
and Finding 3 Keys to a Fast Start

When coaches write books, they are seen as thought leaders and trusted experts. They stand out from other coaches who have not written books, so it is easier to make sales. Plus, the reader knows how the coach’s process works, so the coach attracts clients who are the right fit.

But many coaches who want to write books don’t finish the job for many reasons.  When you attend this seminar, you’ll learn how to overcome the limiting beliefs and technical aspects that stop people from writing a book.  You’ll also discover three keys to getting off to a fast start to write–and finish your book.

In this highly interactive and thought-provoking presentation, you will:

  • Learn how to overcome writer’s block
  • Discover how to write a book your prospects want to read
  • Get best practices from more than 50 non-fiction authors Dan interviewed on his “Top Business Leaders” Podcast

Dan Janal works with leaders who want to elevate their reputations and set themselves apart from their competitors.
As a book coach, developmental editor and ghostwriter, he shapes stories and strategies that can transform a career or a business.

In addition to the books he has written for clients, he has written thirteen books of his own that have been translated into six languages. As a result of his work, his clients often share they have more focus, more credibility, more visibility, and more impact with readers. Check out his podcast “Write Your Book in a Flash with Dan Janal” and visit

Members Watch the Replay Now! Get Access to Watch Dan's Presentation - Join SDPCA Now!

Monday, July 13, 2020 ·12:30-2:30pm

Publishing a Book: Insights from SDPCA Authors

After the morning session by Dan Janal on how to write your book in a flash… let’s bring it home… with several of our SDPCA members who are Authors!

Self-publishing your book during the pandemic pause is a great time to feel confident in your passionate work, share your knowledge, thought leadership and expertise, AND make money!  You could probably re-purpose your blog posts right now into an eBook! 

This highly-requested topic panel addresses:

  • Your writing process
  • Book title/subject - how was it determined
  • Who is the ideal audience/reader for it
  • Printing / Publishing - tips and resources
  • Marketing – pre-launch, post-launch, ongoing
  • Social Media promotion
  • How a book fits into your overall business strategy
  • Using books with public speaking gigs
  • And more!


Sheryl Roush
Passionate about serving others with information and inspiration, Sheryl Roush has 17 books published, and still going… With over 45 years in graphic design, marketing, printing and publishing, she helps clients publish their work. Her Heart of a Military Woman book won “Best Inspirational” from the San Diego Book Awards and was endorsed by Montel Williams. Heart of a Toastmaster received “Best Anthology” from the International Book Awards. Her 12-title Heart Book Series was featured in Borders, an amazing feat for being self-published. Solid Gold Newsletter Design was featured in Toastmasters International global product catalog, and served as a marketing communication class course book at the University of Ottawa. Sheryl received the 2016 Author of Influence award and was recognized by the California State Senate and California Legislature Assembly.


Isabelle Fernandez 
Isabelle is a fiction author and an illustrator who artfully blends her coaching background and fantastic imagination with a playful sense of storytelling. She is most appreciated for her unique way of reaching both children and adults via her fables and humorous storylines incrusted with personal development insights. Isabelle writes in English, French and Spanish. She is currently busy translating The Three Little Pigs Move Out into Spanish and debating if she should turn her pigs’ story into a comic book or an animated movie!

Marilyn McLeod 
Originally coached by Ken Shelton, ghostwriter of 7 Habits of Highly Effective People, Marilyn McLeod has written and published several books herself and helped several others do the same. She is currently writing a book to help small business owners with online marketing. Marilyn has been a certified Stakeholder Centered Coach since 2004, and has worked behind the scenes with Gary Ranker and Marshall Goldsmith for a combined total of 25 years.



Tom Teague, Ph.D. 
Current President and VP Technology for SDPCA, Dr. Tom Teague is an online business success coach, a Certified High Performance Coach™ and author of the book Awaken To Choice, An Ungodly Approach to Creating Heaven on Earth. Writing and publishing his book in 2014 was the catalyst that helped Tom transition from his 30+ year corporate career into his current passion of working with coaches, authors, speakers and consultants to design and build interactive online business platforms that will generate more impact, more new customers and more income for his clients’ businesses.

Joni Wilson, is a 4-times best selling author, one of the world’s foremost Voice Experts and Creator of the 3-Dimensional Voice® Training System, THE Cutting-edge Voice Method that is Changing the Lives of Speakers, Singers, and Entrepreneurs Worldwide. In her 24 years of training voices, Joni has worked with executives from major corporations, business professionals, two “American Idol” and two “The Voice” finalists. Her training combines acting, speaking and performance skills; of which she is a master of all three. Joni can captivate an audience of one, one hundred or one thousand with her amazing, never-ending knowledge of the human voice and her “Show-Biz” expertise. She studied stage acting at the prestigious Pasadena Playhouse, earned a Professional Digital & Social Media Certification from San Diego State University, hosted a TV show, performed stand-up comedy at the Comedy Store,
sang at numerous hotels in Las Vegas, Reno and Lake Tahoe, has written 10 books (4 best-sellers), and was an opening act to Elvis, the real one! 

S’Marie Young, CPCC
With a background in commercial real estate, and ao degree in Business and Management, S’Marie Young brings decades of diverse experience building and serving successful enterprises, including as a Senior Vice President with a global firm.  She decided to take her passion for personal development and conscious leadership to a new career, helping others be more authentic and impactful leaders. She became a Certified Coach with Co-Active Training Institute, and certified by The Enneagram In Business in coaching, facilitation and consulting.  S’Marie infuses every client engagement with a powerful blend of presence-centered listening, creative insight and strategic guidance. On a path of meditation and self-development for 30 years, in her upcoming book, Emergence: A Path to Presence, she shares her professional, life and spiritual experiences and wisdom, as a guide for readers who want to stand powerfully in their truth, while living fully in each moment of their life.

Members Watch the Replay Now! Get Access to Watch This Presentation - Join SDPCA Now!


The Keys to Unlocking Greater Success in Ourselves and Those We Coach

June 8, 2020

All coaches desire to have a positive impact on their clients. Unfortunately, they often overlook a personal attribute that is critical for personal and leadership development: Mindsets. And even if they do focus on and value mindsets, they often do not have clarity on what mindsets they need to focus on and develop within their clients.  In this session, the latest in psychology and neuroscience will be presented to explain the power and importance of mindsets for personal development, and show how specific mindsets have been proven to be necessary for personal and leadership success.

To better understand your mindset, registered attendees will be provided a link to complete an optional personal mindset assessment.

In this session, Ryan Gottfredson, Ph.D will:

  • Present 30+ years of academic research demonstrating the power and importance of focusing on mindsets when working with clients
  • Identify the mindsets coaches need to ensure they
    • have their desired effect on their clients and
    • continue to grow their business
  • Apply the latest in neuropsychological research to identify new, bolder ways
    of developing leaders and clients

Ryan Gottfredson, Ph.D. is a mental success coach and cutting-edge leadership consultant, author, trainer, and researcher. He helps improve organizations, leaders, teams, and employees by improving their mindsets. Currently a leadership professor at California State University-Fullerton, he holds a Ph.D. in Organizational Behavior and Human Resources from Indiana University. Ryan is the author of “Success Mindsets: The Key to Unlocking Greater Success in Your Life, Work, & Leadership” (Morgan James Publishers), and has published over 15 articles across a variety of journals including: Leadership Quarterly, Journal of Management, Journal of Organizational Behavior, Business Horizons, and Journal of Leadership Studies.

For more information, visit his site at 

SDPCA Members - Watch Replay Now! Get Access to Ryan's Presentation: Join SDPCA!

Are you the #1 Salesperson?
As a business owner, you better be!

June 8, 2020 Workshop


As coaches and consultants, one of our primary concerns is getting clients.

Entrepreneurs need to be the salesperson that who can both engage prospective clients and most effectively communicating the solutions s/he provides. As sole proprietors, we know this is our job, but we might need a little help to become that salesperson; to BE the significant force we want to be.

This session will explore how we can improve our selling skills and unleash our internal sales powers.  We’ll create a killer elevator pitch and discuss how you can increase the number of people who move from interest to contract. 

In this highly practical and fun-filled workshop, you will learn ways to:

  • Create a Sales Mindset

  • Increase Your Confidence

  • Improve Your Communication

  • And, Effectively Manage our Sales Process

Dave Jones speaks to business groups and community organizations on diverse topics such as Sales Psychology, Leadership, and Mental Wellness.  Dave has over 40 years of coaching and leading successful sales teams
and individuals, from Fortune 500 businesses to sole proprietors. He has demonstrated an ability to develop sales and management talent through consistency and communication.  As a consultant, he quickly identifies issues with organizations that keep them from optimizing sales functions, providing unique insights into ways to improve. Dave’s workshops and talks are always entertaining and engaging. His casual and humorous style helps people learn new skills in a painless environment. 

For more information, visit

The Coach as Speaker:
How to Create a Masterful Speaking Presence

May 11, 2020

Speaking to groups is the number one way to build a coaching practice, but only if who you’re being in front of the room is as present, authentic, and sincere as when you’re interacting with clients. But, what’s the key to making it happen? Never stop being a coach!  Apply the same core competencies to speaking as you do to your coaching.  Create a safe and supportive environment in your room that honors your audience’s agenda. When you’re open and flexible in the moment, you create a dynamic synergy with your audience.

In this interactive and thought-provoking presentation, you will learn:
  • How to manifest a presence that’s warm and genuine while being profoundly audience-focused
    and intensely purposeful.
  • How the message you send goes beyond the words you speak.
  • What goes into creating a compelling, interactive presentation that evokes insight and
    encourages people to expand their thinking.
  • How to provide masterful coaching as you engage audience members.
  • How to make an offer from the stage that speaks to the needs of your audience members and lands
    like an opportunity for further exploration and growth … and how to stay unattached as you do it!

The bottom line:  Talking with a client in a coaching setting is very much like speaking to a group
of people you don’t know … if you approach it the right way.

Denise Hedges, PCC is a business development coach and speaking coach with over 30 years’ experience in sales and marketing. She specializes in training and coaching business owners to market themselves more effectively using the strategy of speaking. Denise works with coaches to help them move past any doubt about sales and marketing, so they can attract more clients and make more money! She is a graduate of Coach University, a member of the Coach U Faculty, and holds a Masters Degree in Counseling and a BA in Psychology from the State University of New York.

She was an Introduction Leader trained by Landmark Education Corporation, and led Introductions to the Landmark Forum.       

For more information about Denise visit 

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Organizing your Thoughts for Speaking:

In Person and Online

May 11, 2020 Afternoon Workshop


You love the group you’re going to. You love the topic they advertised.  

You can’t wait for the meeting!  You show up and then…whuh? 
What happened up there?

Why didn’t it work? 

You know there was a message in there somewhere but, somehow, it just got lost. 
Or even worse:  Might people be feeling that way when you present?

From a simple introduction to a full keynote speech, all the energy in the world won’t fix
a lack of structure.  Milo Shapiro will present his “Four Steps to Successful Speech Structure” and:

  • Outline a clear and creative way to organize yourself for a presentation.
  • Demonstrate how to captivate the room and have people seeking you out
    at the break for your card.
  • Show you the difference between a 30-second intro and an elevator speech.
  • Technology permitting, you’ll be paired with another attendee to practice your killer intro… and then we’ll hear a few of them.


Milo Shapiro, The Improv Guy, is a Motivational speaker, Teambuilder,
Public Speaking Coach and author of “Public Speaking: Get A’s, Not Zzzzzz’s!.”

Milo blends his years of Improv experience with solid platform fundamentals to make your speaking more fun, interesting, powerful, and memorable. for his speaking site for his coaching site

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April 13, 2020

How to Re-Invent Your Life & Live Intentionally

Have you or a client ever experienced how it feels to reach a point of no return
where life seems to be spiraling out of control?

Through her own painful journey out of chaos, our April meeting speaker discovered how to transform those spiraling forces into POWER and changed her life forever. Through her years of experience and working with clients, Diane Forster discovered how to live with intention and how to use the power of your thoughts, feelings, words and actions to create life on your own terms. She teachesus how to do it as well through her 6 easy-to-implement secrets that will have you living the “I HAVE TODAY” way!

Imagine going from feeling stuck with no passion or purpose to feeling hopeful, excited, focused and energized! She will dispel feelings of fear, doubt and worry and infuse the audience with confidence and other positive, mindset-building, uplifting emotions.

In this insightful and interactive presentation, you will learn:

  • The Power of Making Decisions
  • The Freedom in Forgiveness
  • The Importance of Setting Intentions

Diane Forster is the CEO of I Have Today. She is the host of a TV Show and a Podcast, an Intentional Living Expert, and Re-Invention Specialist. She works with clients privately and helps you clear away mindset blocks and limiting beliefs that can block you from reaching your full potential in business, life, and relationships. She’s written four books, including I Have Today: Find Your Passion, Purpose and Smile...Finally!  and Reach Your Greatness... Top Thought-Leaders Share Their Secrets for Living an Extraordinary Life!

Her career began in advertising and TV sales, with companies like
CBS and Disney/ABC. She is also an Award-Winning Inventor of
The Spifter, a fun kitchen tool. Diane has been featured on ABC, QVC, The Chicago Tribune, San Diego Voyager, Business News Daily and many other TV, Radio and Podcast shows. She has written articles for Inventor's Digest Magazine and writes an inspiring weekly blog.

For more information, visit 


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March 9, 2020

Selling Your Services Through Stories

Argumentsrarely shift intuitions; it’s through stories that we revise our sense of what’s natural.  [Stories are] ‘intuition pumps.

                                     - Cynthia Burnham, New Yorker Magazine, March 27,  2017

The bottom line is that you will never inspire, teach, or sell as well with dry, boring facts alone – it is the story behind the data that creates connection, emotional response, and buying decisions. 

Cynthia Burnham will teach us how to make data come alive through stories and the underlying concepts of storytelling – even in small segments – and how to positively-influence the decisions of our clients and potential clients by structuring information in a way they can hear and be intrigued by. 

In this insightful and interactive presentation, you will learn:

  • The neuroscientific basis for decision-making, and why the brain has a bias for stories
  • How to recognize and use emotional hooks, micro-messages, and directed expressions to create mini-stories that link to emotions and create connection with clients
  • Ways to structure discussions of past successes and make data feel like a story that make you more “real,” credible, and accessible to your potential clients

Cynthia Burnham, Master Corporate Executive Coach (MCEC), author of "The Charisma Edge," is a Wall Street dropout, a professional singer, a brain hobbyist, and a person who likes her work way too much to retire quite yet. In her corporate years, she learned that all the credentials in the world wouldn’t help you if you couldn’t make a powerful and compelling connection with the important people around you, and, since leaving her SVP job 15 years ago, has made it her business to help people get out of their own way and learn to own their best selves, while delivering business results.

Since then, she has helped hundreds of groups and thousands of people in a variety of industries, including Sony, Booz Allen Hamilton, Allianz Global Investors, Providence Health, UBS, Genentech, Illumina, AMN Healthcare, Pfizer, UCSD, and the RAND Corporation. Cynthia has been a featured speaker at symposiums, and is the author of “The Charisma Edge: A How-to Guide For Turning On Your Leadership Power.” A million years ago, she also earned an MBA from UCLA, and a BA in Creative Studies from UCSB. 

She was recently designated one of Marshall Goldsmith’s MG100 Coaches. 

Cindy has an explicit personal mission to help others become more powerful, confident, and aligned with who they are at their deepest, most authentic core, while delivering business results. 

Learn more about Cynthia here: 

February 10, 2020

The 40||40 Solution for Mastering Emotional Energy: Where we can both be heroes in coaching

How well you coach has everything to do with how well you “show up.”  That presence is your “emotional energy.”  Who you are is just as important as what you do in a coaching session. In this program, you will gain an understanding, metaphors and other tools you can use to create great coaching relationships…and results.

Outcomes / Benefits

  • Having a powerful understanding of who you can be in a coaching relationship
  • A way to language how you use your emotional energy
  • How you can let the client be the hero in your coaching

Don Phin has been an attorney, entrepreneur, consultant, trainer and…coach! He has spoken over 600 times, hundreds of them about how we use our Emotional Energy. Don recently released The 40| |40 Solution to Mastering our Emotional Energy.

Learn more about Don at

February 10, 2020 - Afternoon Workshop - 12:30 - 2:30 pm

Preparing Your 2020 Marketing Plan?

Learn what you need to know about marketing in print, online and networking!

If you’re like most coaches, you were drawn to this profession because you like helping people.
But the truth is you can’t help many people if you don’t stay in business.

As coaches, we need to understand that our ability to build a powerful practice depends largely on how well we market ourselves, constantly.

You can’t simply call yourself a coach, get some cards, put up a website,
tell your friends, and expect to be successful.            -
Steve Mitten CPCC, MCC

This afternoon workshop features a panel of our members who are experts to help us navigate the multitude of avenues and vehicles for “getting the word out” to build our business without getting overwhelmed. You will gain clarity and focus for your 2020 marketing plans so you can increase your chances of commercial success as a coach.

FacilitatorKarina Klepach, VP Marketing

Panel:            Sheryl Roush, “Designing Effective Marketing in Print

                        Dr. Tom Teague, “Attracting Clients through Online Conversations

                        Lisa Bentson, "The Perfect Mix of Networking to Build Your Business"     

As always, our workshops are designed to provide information you can utilize right away. Please plan to attend this informative and interactive session to learn what you need to know about marketing your business in 2020! 

Free for SDPCA Members!

Non-members $30, pre-register here

When Motivation Science Meets Coaching—How Integrating Motivational Conversations Takes Your Coaching Practice to a New Level

January 13, 2020

Susan reveals a science-based approach to help people identify their motivational outlook, shift from sub-optimal to optimal motivation, and reflect on their shift to prompt behavior change and sustain the optimal motivation required for achieving complex and long-term goals. Coaches discover how Motivation Conversations are distinctly different, yet compliment, traditional coaching.

Motivation science has evolved. Groundbreaking research reveals the truth about our nature and human motivation that leads to major motivation breakthroughs on routine tasks and significant goals. We are finally coming out of the dark ages of motivation practices that have thwarted or eroded the optimal motivation necessary for creativity, innovation, sustainable high performance, and overall wellbeing.

Motivation is a skill that anyone can learn, nurture, and apply to experience optimal motivation anytime and anywhere they choose. People don’t need to depend on willpower or wait for leaders, teachers, parents, or coaches to create an environment that is optimally motivating. They can pro-actively apply three scientific truths to shift your own motivation reality.Coaches are uniquely positioned to help people apply these scientific truths

Susan will invite you to consider how to integrate motivation conversations into your coaching practices. Moving people forward on their goals through problem solving and action planning when they don’t have optimal motivation is like building castles on sand. The energy to pursue their goals simply erodes.


  • An opening activity is designed for participants to experience different motivational outlooks. Participants also practice facilitating a partner’s motivation shift using scientifically derived questions. Participants are challenged to share “what’s become clear”  but also ask the pivotal question that can help clarify this radically different approach to dealing with motivation issues.
  • Examine the motivation science underlying the approach to Motivation Conversations
  • Practice using questions to create Choice, Connection, and Competence—the three psychological needs required for optimal motivation
  • Explore ways Motivation Conversations can be integrated into coaching protocols to facilitate your client’s motivational shift to generate the positive energy needed for accomplishing routine tasks or major goals

Susan Fowler implores leaders to stop trying to motivate people. In her bestselling book, she explains WHY MOTIVATING PEOPLE DOESN’T WORK… AND WHAT DOES: The New Science of Leading, Engaging, and Energizing,

Susan educates leaders and coaches on motivation best practices based on solid science communicated through compelling storytelling, case studies, and real-life examples. Through her writing, speaking, consulting, training, and coaching, Susan is dedicated to providing leaders and coaches around the globe with a cutting-edge framework, dynamic model, and pragmatic course of action to shape workplaces and personal conditions where people flourish while producing sustainable results.

Susan is the author of by-lined articles, peer-reviewed research, and six books, including Achieve Leadership Genius with Drea Zigarmi and Dick Lyles, the bestselling Self Leadership and the One Minute Manager with Ken Blanchard. She is a regular blogger for the Smartbrief on Leadership. Tens of thousands of people worldwide have learned from her ideas through training programs such as the Blanchard’s Self Leadership and Optimal Motivation product lines. Susan is also a professor in the Master of Science in Executive Leadership program for the University of San Diego.

Get Started Early

Take the What’s Your MO? survey before coming to the meeting.

Susan's website,  has a number of free resources, If you want more in-depth information, access Susan’s academic journal articles by texting “articles” to 66866.

Connect with Susan on LinkedIn

Meeting Archive

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